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Local Search Marketing is a great way to bring new clients into small or local businesses.
Local Search Marketing is a great way to bring new clients into small or local businesses. Since it is based around potential customers making active searches on various search engines like Google, Bing, or even directories like Yelp, you can be 100% sure that these searchers are interested in your product or service. After that it comes down to a numbers game where you need to determine how much money you are comfortable spending to acquire each client. Local Search Marketing comes in two main forms and we will go into more detail about the benefits of each below.
Local Search Engine Optimization
Local Search Engine Optimization or SEO, is a process where the goal is to place your website at position one of any of the major search engines. It takes time and requires a larger up front investment. However, the long term ROI can be much greater than running online advertisements every month. Sometimes you can invest less once an SEO campaign is at a stable point and everything is running smoothly. Initially it can make sense to run ads to help drive traffic to your website while the SEO is kicking in. It can take anywhere from 2-6 months to start seeing good results from SEO. A great way to increase the conversion rate of the visitors that are driven to your website via SEO is re-targeting with Facebook Ads. This can be a great way to increase your conversion rate and keep your message in front of potential clients without breaking the bank. Learn more about our local search engine optimization campaigns here.
Local Search Engine Marketing
One of the main benefits of Search Engine Marketing versus Search Engine Optimization is that search engine marketing can start driving traffic and leads immediately. Depending on your digital marketing budget and how quickly you need to see an ROI will help you determine which route will be better for you. If you would like some advice, feel free to give us a call at 412-489-0040. Our lead generation campaign may be another option if you aren't looking to invest a lot of money in SEO or SEM right away and need to get some leads coming in the door. Our lead generation campaigns are on a pay per lead basis, so you only pay for the results after you receive them. It can be the best of both worlds in some situations.